Because the cryptocurrency market is relatively young and retail-driven, public perception and psychology play a disproportionately large role in pricing. The market is often driven by two key emotions: Fear of Missing Out (FOMO) and Fear, Uncertainty, and Doubt (FUD).
When prominent figures, institutional investors, or mainstream media outlets praise a specific cryptocurrency, retail buyers flock to purchase it, driving the price upward. Conversely, negative press, security breach rumors, or warnings from global financial authorities can trigger panic selling, erasing billions in market value within minutes. Social media channels serve as major hubs for sentiment propagation, making crypto highly susceptible to viral trends.